What did search engine marketers say when asked to what degree various search capabilities positively affected their PPC or SEO efforts, including local and mobile search.
Apr
26
2010
26
2010
Apr
12
2010
12
2010
What’s Your Favorite Keyword Research Tactic?
Marketers must know and use the same language used by their consumer target, and emphasize words that lead to the highest conversion levels. Which tactics are most effective?
Mar
30
2010
30
2010
How Effective Is Local Search?
How effective is local search as perceived by search engine marketers? Check out this week’s chart to see your peers’ opinions on local search.
Mar
26
2010
26
2010
US Interactive Marketing Forecast, 2009-2014
Forrester explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts.
Mar
23
2010
23
2010
Search Engine Marketers Rank SEM Challenges
What are the greatest challenges search engine marketers face in search engine optimization and pay per click advertising? From increased competition to tracking ROI, see which challenges made the top of the list.
Mar
22
2010
22
2010
Is Your Site Invisible?
Are you doing all you can to make your site visible to search engines?
Nov
12
2009
12
2009
Pick the Right Keyword Type for Cost-Effective PPC Campaigns
Broad, Phrase or Exact? Knowing the difference between these keyword match types can mean the difference between a money making PPC campaign and a money pit.
Oct
11
2009
11
2009
The Art and Science of Keyword Research
Finding the most effective keywords to use in search engine marketing is part art and part science, and has been a chief concern of marketers since the practice began. It’s imperative that marketers know and use the same language used by the market they wish to attract, and emphasize those words that lead to the highest conversion levels.
