Forrester explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts.
Mar
26
2010
26
2010
Dec
18
2009
18
2009
Adding Whitelisting Instructions Increases Email CTRs
Adding whitelisting instructions can increase both click through and transaction rates.
Dec
8
2009
8
2009
What – EXACTLY – is a Conversion?
Marketers agree that tracking email-to-website conversions is a far more important metric than tracking open and click rates. But what exactly is a conversion? This is where marketers disagree.
Oct
28
2009
28
2009
Aspirational vs. Value-Oriented Email
Pictures or text – which approach works best? It depends. Read on to find out more about the secret language of sales.
