Displaying posts filed under

Marketing Research

Mar
30
2010

How Effective Is Local Search?

How effective is local search as perceived by search engine marketers? Check out this week’s chart to see your peers’ opinions on local search.

Mar
26
2010

US Interactive Marketing Forecast, 2009-2014

Forrester explains the factors behind the decline in traditional marketing and shows the reasons why current marketing professionals are investing in interactive marketing efforts.

Oct
13
2009

Raise Your Hand If You Do NOT Use Web Analytics

Virtually EVERYONE – large or small, B2B or B2C – is using web analytics.

Sep
16
2009

Three Essential Market-Research Methods in an Online Community

How do marketing executives gain the insight they need to guide sound business decisions, drive product innovation, and improve marketing? They’re using online customer communities as a faster, more cost-effective way to gather qualitative insights by implementing these three methods:

Using the community to observe and understand
Using the community to generate new ideas
Using the community to [...]

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