Marketers must know and use the same language used by their consumer target, and emphasize words that lead to the highest conversion levels. Which tactics are most effective?
Apr
12
2010
12
2010
Mar
30
2010
30
2010
How Effective Is Local Search?
How effective is local search as perceived by search engine marketers? Check out this week’s chart to see your peers’ opinions on local search.
Mar
17
2010
17
2010
How Do Your Search Conversion Rates Compare?
Do you wonder how your search conversion rates measure up when compared to other search marketers?
Mar
15
2010
15
2010
How Effective is Social Media in Achieving Target Business Objectives?
Find out the effectiveness of social media in terms of achieving various target business objectives, such as increasing brand or product awareness and increasing sales revenue.
Jan
11
2010
11
2010
Perceptions About Social Media Are Changing
Social Media gets some respect at a critical time, when budgets are being formulated.
Dec
8
2009
8
2009
What – EXACTLY – is a Conversion?
Marketers agree that tracking email-to-website conversions is a far more important metric than tracking open and click rates. But what exactly is a conversion? This is where marketers disagree.
Oct
11
2009
11
2009
The Art and Science of Keyword Research
Finding the most effective keywords to use in search engine marketing is part art and part science, and has been a chief concern of marketers since the practice began. It’s imperative that marketers know and use the same language used by the market they wish to attract, and emphasize those words that lead to the highest conversion levels.
Sep
24
2009
24
2009
Choose Your Internet Marketing Tools Wisely
Are you using The Right Tool For The Job?
