Marketers agree that tracking email-to-website conversions is a far more important metric than tracking open and click rates. But what exactly is a conversion? This is where marketers disagree.
Dec
8
2009
8
2009
Nov
12
2009
12
2009
Pick the Right Keyword Type for Cost-Effective PPC Campaigns
Broad, Phrase or Exact? Knowing the difference between these keyword match types can mean the difference between a money making PPC campaign and a money pit.
Nov
9
2009
9
2009
Creating the Right Conditions for Entrepreneurial Success
A small moon orbiting Jupiter can teach us something about running a business. Are you following through in your entrepreneurial quest?
Nov
2
2009
2
2009
Hard Times Give Birth to Healthy Entrepreneurs
Your entrepreneurial dream can become a reality during hard times. Is unemployment the foundation for being healthy, wealthy and wise?
Oct
21
2009
21
2009
Understand Intention to Build a Profitable Keyword List
You can’t read minds but you can get a good handle on the INTENT of a person based on what keyword search query term they use.
Oct
16
2009
16
2009
Listen and Compromise for Project Success
Even when you think you’ve blown it, there are still ways to convince others to do things your way. Listening and compromise are key whether you’re an entrepreneur, a social media maven, a corporate employee, or a work from home Mom.
