As part of a global integrated campaign we needed a web site where we could direct readers of print ads geared to several different verticals. The site also had to accommodate products supported by two different business groups. I assigned a unique vanity URL to each of the print ads, and users selected one of two paths on the site home page: an out-of-the-box or a customized solution.
Traffic to the site was about 4X what we saw for the “regular” product pages for this new family of digital radios.
