A US$ 30 billion company was defining its strategic direction for a corporate-wide web redesign. As a recognized subject matter expert for Solutions (vertical market) activities, I was the sole representative for my business group and one of only a handful within our larger US$ 6.7 billion Business Unit to provide input and to work with the corporate interactive agency.
Furthermore, our business required a user centric approach for our web content in an environment dominated by product centric thinking. My proposal to add user focused content was first met with metaphorical rotten tomatoes. Through one-on-one and small group discussions I found out the real problem was a lack of manpower to create new content rather than disagreement with the idea.
I brokered complete stakeholder buy-in by suggesting a less aggressive time frame and offering to revise some of my group’s content to help fit the needs of other businesses as well.
