DEBORAH YOUNG

Adding Whitelisting Instructions Increases Email CTRs

Retailers are often reluctant to include whitelisting instructions in the email pre-header, but a recent case study shows that including them – at least in the early stages of the relationship – can increase both click through rates and transaction rates.

Click here to get the full story about the value of whitelisting text.

One Response to “Adding Whitelisting Instructions Increases Email CTRs”

1. Tweets that mention Adding Whitelisting Instructions Increases Email CTRs | DEBORAH YOUNG | Satisfy Stakeholders. Improve Performance. Get Results! -- Topsy.com says:

   December 19, 2009 at 6:17 am

   [...] This post was mentioned on Twitter by CloseContact, Deborah. Deborah said: #email Adding whitelisting instructions can increase both click through and transaction rates http://bit.ly/6bxJxr [...]