“Conversion” is a key email-to-website metric, but what exactly is it?
A new article by Marketing Sherpa shows us that there are many definitions of “conversion” among marketers. B2B marketers usually support a long and complex sales process. So, they tend to define it as someone completing a registration form. B2C marketers have a simple and short sales cycle. A conversion for them is someone who purchases a product online.
There is no right answer, but there are many opinions! Read the original article to see which user defined events prevail.
