The relationship between your company and its customers is changing. Just as human beings moved from being hunter-gatherers to farmers so must business owners make a similar transition.
Once upon a time you generated the lead, moved in for the sale and then moved on. Today, you must build a lasting relationship with your customers. You must move from a model of transactions to a model of interaction.
In this Change This manifesto businesses are encouraged to “put away the gun, pick up a hoe.” So, let’s take up our new tools and remember how much fun it was to play in the dirt as kids!
